With the current climate, it is vital that companies find new ways to differentiate themselves against their competitors and increase brand awareness amongst their target audience. One of the best ways to increase brand awareness is through sponsorship – specifically sponsorship in relation to charitable work and activities.
Sponsorship is not a new idea for businesses to promote their brand, but working with charities in this way, creates an emotive response alongside the goodwill already built through their sponsorship activation.
At CHSF as well as corporate partnerships, we offer businesses sponsorship opportunities, working with different budgets from £10 to £35,000. Sponsorship packages can be tailored to suit the company’s marketing needs and preferences and with a range of events, medical equipment and family support opportunities throughout the year. Sponsorship is a great way to demonstrate your commitment to Children’s Heart Surgery Fund offering lots of benefits.
Here are just a some of the reasons to consider sponsorship
Influence that other forms of advertising can’t buy
Sponsoring a charity has the potential to differentiate your brand against other competitors who don’t support charities.
Increased brand exposure, awareness, and loyalty
Companies that choose sponsorship with a charity are aligning their PR activity with a cause-related issue that enables them to build or increase your reputation amongst your target market.
Meaningful access to a new audience
Today, social media plays a vital role in businesses marketing strategies. Brands who are involved with charitable work can typically work with the charities to utilise these social networks in order to promote your association providing a greater reach into a different audience.
CHSF has a growing social media audience with impressive engagement statistics, with our website averaging 9,000 page views each month, a social media following of over 18,000 people and an e-newsletter that is emailed to over 3,400 recipients monthly, imagine getting your brand in front of this loyal audience?!
Client entertainment
Depending on the sponsorship, it can form a key part of a business’s strategy to entertain clients or staff. An event like the CHSF Red Ball, includes a table of ten as part of the package. Which is an excellent way to say thank you to your team, or to entertain clients
New customer acquisition
Supporting a charity enhances a company’s credibility in a way that can spread a positive attitude amongst your audience and help to reach a new market, leading to new customers!
Pharmacy2U are supporting CHSF by partnering with us across the year and being one of the sponsors of The Red Ball.
Superintendent Pharmacist Phil Day said: “Pharmacy2U are delighted to be sponsoring Children’s Heart Surgery Fund, helping to support the Leeds Congenital Heart Unit and the children who are being treated there and the impact on their families. We are looking forward to sponsoring The Red Ball which celebrates 10 years of Wear Red Day, and the successes of CHSF over this period.“
Priority Space recently sponsored the Fish Tank, a firm favourite with our heart warriors staying on Ward L51. Many children use the tank as a goal to walk towards while recovering from surgery.
Director Adam Richardson said: “All charities took a huge knock to their usual fundraising activities during the Covid-19 pandemic, so we thought now was the right time to take on the formal role of becoming a corporate sponsor. Lee and I are both Dads with young families and can very much appreciate how terrible it must be to have a child who is ill and needs to undergo surgery and receive hospital care. We hope our support for CHSF may help in a small way to boost healthcare for children with heart conditions now.”
If you would like to discuss current sponsorship opportunities with CHSF, contact me at my CHSF email address on corporate@chsf.org.uk
